https://www.catherinetubb.com/about daily 0.75 2023-07-18 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/86d38335-ccae-4a06-9ddd-c44b4ac30288/AlalogFolk1634.jpg About - A bit about me. With 20 years of experience in agencies of all sizes, I have a versatile background spanning digital, social and all other types of advertising. Originally from London and now an Australian citizen, I thrive in both hands-on and leadership roles, delivering notable pitch wins and receiving international award recognition. 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Foundation for National Parks & Wildlife https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1684034581274-8MAE1NG66KDAYEIJ8QPJ/FNPW2201_LogoDesign_Presentation05%2528R2%2529forBoard%2BMemberMeeting_Page_21.jpg Work - Foundation for National Parks & Wildlife https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/7644e1f4-0a51-4da9-b7d1-88b6d80fb50b/Screen+Shot+2023-05-14+at+1.15.04+pm.png Work - Foundation for National Parks & Wildlife https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1684035007026-GFGDMR1CKSR5LQ9IT1Q8/FNPW2201_LogoDesign_Presentation05%2528R2%2529forBoard%2BMemberMeeting_Page_22.jpg Work - Foundation for National Parks & Wildlife https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1684034966272-NX7PBJLJFI09Q2KN35TX/Screen%2BShot%2B2023-05-14%2Bat%2B1.15.20%2Bpm.jpg Work - Foundation for National Parks & Wildlife https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1684034984780-H6C66E6KVYL930JBSHPZ/FNPW2201_LogoDesign_Presentation05%2528R2%2529forBoard%2BMemberMeeting_Page_20.jpg Work - Foundation for National Parks & Wildlife https://www.catherinetubb.com/work/pcnic-en-black monthly 0.5 2025-06-14 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/d6212370-a9ad-43fd-8898-b2a8e1ca7421/Kraken-BlackMojito-AWARD-Board.jpg https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/e5dc076c-8863-4411-8340-30e95ab59d2b/Reel+Cover+Image.JPG Work - Pîcnic en Black https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/198d73a1-879a-4cac-9483-c108381c5ebb/Kraken+Carousel5.jpg Work - Pîcnic en Black https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/fe9ee5bd-704d-4b5f-ad35-4025f45264dd/Carousel+1.jpg Work - Pîcnic en Black https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/e098c1c1-62be-4e30-961f-28c2aa2366bf/Carousel1+cover.jpg Work - Pîcnic en Black https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/ca2f7ee8-6030-496c-b4d2-169f2e0f19d4/IG_CAROUSEL_4.PNG Work - Pîcnic en Black https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/423f1788-ce22-49e5-8a04-a30aba221cf9/IG_CAROUSEL_1.PNG Work - Pîcnic en Black https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/48392414-bf14-462e-8d78-98b24789ccb7/Carousel3.jpg Work - Pîcnic en Black https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/5b1a484d-2aee-4c2e-9c97-b9bb2aed5cf1/Kraken+Carousel4.jpg Work - Pîcnic en Black https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/3e03b460-2c6f-430b-bdaa-156ef3ce8148/Kraken+Carousel2.jpg Work - Pîcnic en Black https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/288e52e7-7cde-4562-a26d-14ba2d4d363b/Carousel+2.JPG Work - Pîcnic en Black https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/cd1c5f9d-1f6e-4e78-8e0b-933319bb693d/Kraken+Carousel7.jpg Work - Pîcnic en Black https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1b2f80c8-3d47-411a-bf27-39a75e8259e5/IG_CAROUSEL_2.PNG Work - Pîcnic en Black https://www.catherinetubb.com/work/double-barrel monthly 0.5 2020-07-04 https://www.catherinetubb.com/work/society-branding monthly 0.5 2020-07-06 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593154505311-8R4P3ENBEZ640PK8HC2U/0044.jpg Work - Society Branding Society is a global social media agency housed within the IPG umbrella. It brings a variety of people with very different skills and backgrounds to work together on projects big and small from Media to Publishing to Creative and Production. We wanted the visual identity to reflect the youthful energy, dynamism and melting pot of creativity, ideas and skills that reflected the diverse make up of the team and show how Society brings together individuals for the greater good. https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593740390558-AA7CRTF4CJ5OT9PFRFOG/twitter.png Work - Society Branding - The hero image shows all the characters alongside each other showing the power of collaboration but also championing diversity and individuality . The hero image was used across the most prominent and external facing parts of the corporate visual identity - presentation decks, screensavers, social media pages etc. https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593740535244-SRRBSMLSDE1VXOC6BGKE/minimal-macbook-pro-mockup-with-a-single-color-background-61-el.jpg Work - Society Branding - We then asked each member of staff to choose a character for their individual corporate identity E.g email signature, business card etc. This helped to create a strong and unified internal culture, helped to induct new members of staff and made the presentation of a project team to clients memorable and fun. https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593154213055-0Y1YVIDF7234XZE4EGX0/Colorful+Business+Card+MockUp.jpg Work - Society Branding https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593741780988-UC7XWAWYSH1KI19QJRJ6/Screenshot+2020-07-03+12.00.01.png Work - Society Branding - We created a 4 colour palette to reflect the personality of the brand - confident, bright, bold and dynamic. We used the palette to bring together the character led visuals with more functional collateral like graphical data and written presentations. https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593744787016-SYJ1UTO2VGRXSKX9PNX7/LOGO.jpg Work - Society Branding - In the spirit of collaboration, the logo was designed by a team mate in New York while I led the Sydney team on the rest of the visual identity. The brief for the logo was to show the forward looking, dynamic, ever evolving face of Society and to work with our bold colour palette and cast of characters. https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593744867002-62PXW3FSSXCZZX222DXH/Screenshot+2020-07-03+12.49.37.png Work - Society Branding - We chose Proxima Nova which is a legible, modern, blocky style of san serif typeface which gives a bold, confident feel to the overall visual identity. https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593744272656-0GJ69Q399SORULBJOQRB/15-inch-macbook-pro-retina.png Work - Society Branding https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593737177275-8YIRVAPU4ND58A0FY3KM/blueberry.jpg Work - Society Branding https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593743101155-UVKIZHISVXAWOP844E81/15-inch-macbook-pro-retina+%281%29.png Work - Society Branding https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593737178700-WJCW29SZL1S5X987RBD7/dijon.jpg Work - Society Branding https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593743778046-SEU13JXR9L4YKSBL09ML/15-inch-macbook-pro-retina.png Work - Society Branding https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593737178629-NVZSMIKPA18F41SQRUSB/lime.jpg Work - Society Branding https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593744001818-CVSUPUN56YC6SA2DP0P7/15-inch-macbook-pro-retina+copy.png Work - Society Branding https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593737179292-O46IY6M4TSP3XFIP5PU6/raspberry.jpg Work - Society Branding https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593743100008-PKBHYVDWB2H4P6IO4WB1/15-inch-macbook-pro-retina.png Work - Society Branding https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593744072925-L93DZH99WSFHHOONBL8C/15-inch-macbook-pro-retina+copy+2.png Work - Society Branding https://www.catherinetubb.com/work/purina-australia-ruffs monthly 0.5 2020-07-06 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593065499659-HJ5MLD9KTHBDX3Q34YJL/06_DM_Dog2.jpg Work - Purina Ruffs https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593065466278-DJIDK93WFSOCKGQQXM7E/05_DM_Dog1.jpg Work - Purina Ruffs https://www.catherinetubb.com/work/doritos-battle-of-the-flavours monthly 0.5 2020-06-26 https://www.catherinetubb.com/work/google-seaview monthly 0.5 2020-07-03 https://www.catherinetubb.com/work/the-krakens-non-fungible-treasures monthly 0.5 2023-05-13 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/0898ee54-3b86-4ce2-a3d7-6a9541137981/Kraken-NFT-AWARD-SupportingImage1.jpg https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/14679945-d9de-40c7-b445-2df8468a0069/Kraken-NFT-AWARD-SupportingImage3.jpg https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/fb36367b-7774-44b1-b282-c973db782288/Kraken-NFT-AWARD-SupportingImage2.jpg https://www.catherinetubb.com/work/shopify-from-entrepreneur-to-enterprise monthly 0.5 2025-06-15 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/c26b8474-3cdd-4329-92ea-25ffdddb9a57/67d26e719440a39b70d97597_SHOPLU0110_15+Image+01.png Work - Shopify https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1d4e09cc-4f81-41bf-9a84-00a76ac06e23/67d26e975361176699291b44_SHOPLU0110_15+Image+03.png Work - Shopify https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/79b94565-e026-4097-90f1-beee3d8c98fd/67d26ec39440a39b70d9d42a_SHOPLU0110_15+Image+04.png Work - Shopify https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/f56dcb1a-bd43-4125-a28c-5f1de9bcf600/67d26ede4d5caa480cafa68e_SHOPLU0110_15+Image+06.png Work - Shopify https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/5e8de2fa-1eca-48a5-a384-554d8219cad8/67d26f1c8740c059d2c3bca7_SHOPLU0110_15+Image+08.png Work - Shopify https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/f9bde44f-7030-4304-a0bf-226cd850d539/67d26f179bc2282f8521d7d7_SHOPLU0110_15+Image+07.png Work - Shopify https://www.catherinetubb.com/work/cards-against-cancer monthly 0.5 2020-07-02 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593132629694-NKR57PMCQ45X6HTUK3U2/Cards%2BAgainst%2BCancer%2Bflat.jpg Work - Cancer Council https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593071244647-KC9T6A5BWKFIQQ8633S8/Cards%2BAgainst%2BCancer%2BAlt%2BTherapy.jpg Work - Cancer Council https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593071330263-MJCMNWMFHXC0NN0125OE/Cards%2BAgainst%2BCancer%2BShaving%2BHead.jpg Work - Cancer Council https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593071386644-ZMG57TD5DGWFAUKHADFL/Cards%2BAgainst%2BCancer%2BSurgery.jpg Work - Cancer Council https://www.catherinetubb.com/work/ms-kensington-luxury-lingerie monthly 0.5 2020-06-26 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1586842999754-O6PYTD7NYU8T4FXTM5WW/1_1+Side+Tie+Knickers_BLUE.jpg Work - Ms. Kensington https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1586843313638-137J0E93BH30W1JBZ95A/Ms%2BKensington%2BMar%2B2020%2B29.jpg Work - Ms. Kensington https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1586843159146-NX31IVMDBKVXC802J7MM/Ms%2BKensington%2BMar%2B2020%2B10.jpg Work - Ms. Kensington https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1586844846887-7DZQMYXEEW7A8DX8ZFJY/IMG_6566.JPG Work - Ms. Kensington https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1586844754325-65P6YCHMKPZ8FB44C2JZ/cross_back.jpg Work - Ms. Kensington https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1586845476877-X587K8K74JGVCATMOXVD/V1_MKR000-1_Charcoal_front_closeup.jpg Work - Ms. Kensington https://www.catherinetubb.com/work/cherry-blossom-festival-2019 monthly 0.5 2020-06-26 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1593141940306-JDZC280HU96MXKMR0TGD/Screenshot%2B2020-03-26%2B16.40.34.jpg Work - World Square - Nara Park Deer Encounter This experience allowed visitors to meet and hand feed the famous friendly deer of Nara Park, one of the most visited cherry blossom destinations in Japan. Players could stand wherever they want in the square. After the simple onboarding which showed them what to do following the countdown, the virtual deer start coming in the area and wonder about, waiting for the users to “feed” them. https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1585202131532-JBXKNP4W46WR58IFQV5J/Screenshot%252B2020-03-26%252B16.44.46.jpg Work - World Square - Taiko Drumming Circle This “mini game” allows our visitors to become traditional Japanese Taiko drummers, and play the drums together around a virtual hero sakura tree that’s overlaid in the centre of the game area. The virtual signs augmented on the floor tells the users where to stand to participate. As they join, a virtual drum appears in front of them (on screen) After the simple “onboarding” which shows them what to do following the countdown, each player needs to beat their drum to the beat, which will be represented on the screen similar to well-known rhythm games such as drum hero. https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1585202167168-9L3R85G1RBSY9O0703R8/Screenshot%252B2020-03-26%252B16.45.16.jpg Work - World Square - Calligraphy Dancing This “mini game” is a modern & digital take on Japanese performance calligraphy that is normally performed with brushes on big canvas. It allows our visitors to use their bodies with flowing movements to write calligraphy symbols in the air, around a virtual hero sakura tree that’s overlaid in the centre of the game area. https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/1585199507362-OXKYDNX0ZUPY8NLQMDGA/30-Cherry-Blossom-Festival-900x600.jpg Work - World Square https://www.catherinetubb.com/work/tyrells-arabella-rose monthly 0.5 2020-06-26 https://www.catherinetubb.com/work/stoneleigh-no-50 monthly 0.5 2020-07-03 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/68bf1a26-7fdf-4e0d-8ce6-da1f68454c8d/Stoneleigh_B3.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/4a081c40-e572-4fd9-acb4-0db8ff92fc89/12144961_10153953672026874_737998624321816087_n.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/9f029a2f-5154-42eb-bbfd-f59903880c25/12079641_10153953685571874_3767201314602318964_n.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/6b21f867-3f67-4322-8597-4a96bf66af8f/Stoneleigh_A17.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/7ab2a13d-98ab-4617-8b3e-8f2d167d6b3d/20151126_205256730_iOS.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/2a6d8826-c1fd-45b4-ad1a-bc96e10de884/20151126_210227740_iOS.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/ee0ef3db-6b63-4ba1-bd07-8c7e968b8b7f/Stoneleigh_B10.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/a22bded9-ec22-4bb7-adc5-73bcd1b4f602/20151126_203854950_iOS.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/cf33577b-98e2-4327-a6ee-1e0d7964b32d/Stoneleigh_B13.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/aae72b58-0262-417a-aa9f-23a3ba5eac28/12118688_10153953671946874_4189855151540744758_n.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/55b3b657-0841-4f2c-8afd-cd1ebb6d5d68/12143152_10153953672186874_8525891606925462001_n.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/d17c7705-6c3d-4542-9885-685bb2abd6e7/12106929_10153953671496874_4925934083630471629_n.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/706d835d-ebbe-4829-8e53-2350316cb17a/12144931_10153953681231874_8183615533537508920_n.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/25a48b4d-7ea2-4181-bec8-5e20b6ed0f3f/20151126_202748100_iOS.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/e4bf04ff-1834-4b9a-b397-6a7d26d64eda/20151126_203823870_iOS.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/019b35fb-2771-4937-a558-6d67180025d8/Stoneleigh_A5.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/54ded47f-a1d4-4d16-94d7-fb0f14b8627a/12096495_10153953671916874_5207505046642475718_n.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/336a3d30-247d-4a79-b158-0cf243e821ef/20151126_214306280_iOS.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/b3fcd654-8aaf-4a2b-9aaa-0bffa69773f6/20151126_205206250_iOS.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/6827af3d-c90c-40d3-9dc6-b72d93977f82/Stoneleigh_A16.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/b7729468-8c82-46d9-bd98-bdf0203cd6d0/Stoneleigh_B8.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/8f8059e0-c270-4724-a9dc-111d52c79c2b/12108222_10153953671966874_5869351158020937727_n.jpg Work - Stoneleigh no 50 https://images.squarespace-cdn.com/content/v1/5e5eff0b716e855455e2444e/48f9982c-c25c-448a-98ff-7abd680b8a5a/Stoneleigh_A18.jpg Work - Stoneleigh no 50