Angostura Bitters - Stay Dry

How do you revive a pub classic for the sober curious generation?

Dry July is an annual challenge to go alcohol-free for the month of July. Ironically, it’s also the wettest time of the year in Australia. So to catch the attention of sober curious sippers, we created another way to help them stay dry throughout July. A rainwear merch drop from Angostura Bitters, the brand that is synonymous for adding a few drops to the iconic low and no serve, the Lemon, Lime & Bitters. We partnered with Sydney bartenders to model the merch alongside the serve, before dropping each piece exclusively on Instagram with reels, posts and stories.

Stay dry out there, Australia.