Tiggo 7 Pro - Ready Chery go

How do you turn a car name into a call to adventure?

To launch the Tiggo 7 Pro in Australia, we leaned into its phonetics and turned 'Tiggo' into a verb. Because this isn’t just a family SUV it’s how you go places.

We brought the idea to life through the eyes of a kid watching his dad head off in the family’s Tiggo 7, dreaming of his own epic ride. That spark of excitement became the heart of the campaign.

With the line Ready Chery Go, we gave the Tiggo 7 Pro an energy that matched its blend of comfort, tech and family-first features. From digital to OOH, every placement spoke to families ready for their next adventure and their next car.