1800 Newgroni

How do you get negroni drinkers to ditch the gin and switch to 1800 tequila?

For Negroni Week, we launched the ‘Newgroni’ - taking on a classic with a tequila twist. We then hijacked the hype around Negroni Week in bars, on the streets and on social media, showing people how to mix-up a new classic, and giving away Newgroni kits to refresh people’s attitudes around the versatility of tequila.