How do you get big business to see Shopify as more than a start-up success story?

While Shopify had already earned its stripes powering some of Australia’s biggest names, many enterprise level merchants still saw it as a platform for small players. Our challenge? To shift that perception.

We launched a region wide campaign to instill confidence in Shopify’s ability to meet the complex needs of large scale businesses. Featuring heavyweight Aussie brands like LSKD, Petstock, and Toys “R” Us. We showed how each had gained impressive business results using Shopify, reframing it as a serious contender in the enterprise space.

Anchored in the line From Entrepreneur to Enterprise, the campaign ran across APAC, with precision-targeted digital and attention-grabbing outdoor placements like Melbourne tram wraps, a 3D billboard at Flinders Street, and the Bondi Junction Super Screen.

In Singapore alone, the campaign drove a 10.8% lift in brand recall and a 5.7% increase in familiarity, proof that with Shopify you can indeed play big, unleash scale and move fast.